Funding football in Benidorm

Benidorm Football Club has thanked Specsavers Ópticas Benidorm for sponsoring two children to play football at the club. This donation will support the grassroots football programme to encourage children to play sport, especially amongst underprivileged families. It will cover the fees and sports equipment for two children to play at the club throughout the season.

Store director of Specsavers Ópticas, Jorge Martinez de Lizarduy, explained he felt it was important to support sport in the city because, “our children are the future of Benidorm and we need to help them as much as we can in these difficult times.” He continued, “I believe all kids should have the opportunity to play sports, as it helps them to develop both physically and emotionally as well as providing a much-needed distraction from the difficulties they are suffering. The aim of our sponsorship is to take the financial pressure off two families who are struggling and enable these vulnerable children to do what they love the most this year. We’re donating 500€ per child to cover all their costs for the year and we look forward to seeing them play. 

In addition to the financial sponsorship, we’ve committed to check the eyes of all the children playing at the club. Good vision is crucial for the kids to perform at their highest level and play safely, so we will be working with the club to implement a testing programme for the children playing across the ages and levels. 

Last but not least, we’ve offered all the members’ parents and close relatives a 30% discount on glasses at the store. We know how many families are struggling due to the lack of tourism which drives Benidorm’s economy. So, we wanted to do our bit to make things easier and make essential eye care more accessible.”

Benidorm FC’s President José Santiago López, thanked Jorge and his team for their collaboration in this important initiative when he visited the store to officially sign the agreement. 

Specsavers Ópticas Benidorm is located on Calle Gambo 2, is open Monday to Friday 10am to 2pm and 5pm to 8pm, and on Saturday mornings from 10am to 1pm. For more information about Specsavers Ópticas visit or call the store on 965 859 577.